portfolio | Y3K
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content strategy creative direction
ppc advertising

Portfolio

waff cosmetics

Apprach

built a “science × ritual” content system combining sensory storytelling with performance-driven content loops

Challenge

high competition in d2c skincare with low differentiation and rising CAC

impact

  • achieved 300K–700K views per reel & reduced production costs by ~90% using AI-generated product shoots

  • built a scalable content creation agent 

  • implemented competitor analytics system​

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digital fashion
branding
game design

Portfolio

Gruft Streetwear

Apprach

localized language + cultural targeting + PPC Push

Challenge

limiting engagement and cultural significance

impact

  • generated ₹12L+ in sales through interactive commerce

  • increased user interaction through gameplay improved purchase intent using AR

  • built a community-driven UGC content loop 

branding 
UI/UX Design
regional campaign

Portfolio

Jacket Sports

Apprach

localized language + cultural targeting + PPC Push

Challenge

generic messaging not working across regions

impact

  • 150% engagement growth

  • 2× higher CTR by emotional storytelling

  • 3000+ monthly visitors

  • 4× retention boost in on stone footprint

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content strategy
 ppc advertising
motion graphics

Portfolio

Am Awan Luxe

Apprach

ugc + motion typography + identity storytelling

Challenge

low engagement and identity clarity

impact

  • 2.4× engagement growth

  • 42% lower cost per engagement

  • 3000+ new followers

ux design
gamification
user research

Portfolio

AXEL London

Apprach

behavioral feedback loops + analytics-driven ux

Challenge

low user participation in platform

impact

  • 60% faster task completion

  • 2.5× session time

  • 35% higher participation

creative direction content design
packaging design

Portfolio

Freakins

Apprach

community-driven + video production + storytelling

Challenge

scaling audience and engagement

impact

  • +150K followers

  • 3× engagement lift

  • 4× ugc growth

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motion graphics
mock-ups
community

Portfolio

Seminal Artist's Group

Apprach

iterative testing and performance feedback to refine creatives.

Challenge

scaling creative output across campaigns while maintaining performance and consistency

impact

  • contributed to ~20% improvement in CTR 

  • scalable creative output across all channels

  • streamlined hiring and onboarding for artists PR

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meme campaign
visual effects
graphic design

Portfolio

Zomato

Apprach

localized humor + meme distribution system

Challenge

cutting through cluttered digital space

impact

  • 16M ugc reach

  • 350K youtube views

  • 18% higher recall

  • 1.8× ugc growth

Content Creation
Graphic Design

Portfolio

miscellaneous

impact

  • grew to 10K followers through content strategy

  • built 900+ local audience base

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