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Jacket Sports
The process began with strategic market and competitor research, which informed a modern, mobility-focused identity system. From logo to typography, every visual element was designed to evoke energy, speed, and control. The website was built to streamline navigation and highlight the brand's core strengths: performance, comfort, and grit. Content kits, print materials, and packaging were developed for offline resonance—storefronts, shipping bags, QR cards, and lookbooks all a
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