Jacket Sports’ Branding Kit Defined Its Athletic Identity

The process began with strategic market and competitor research, which informed a modern, mobility-focused identity system. From logo to typography, every visual element was designed to evoke energy, speed, and control. The website was built to streamline navigation and highlight the brand's core strengths: performance, comfort, and grit.

Content kits, print materials, and packaging were developed for offline resonance—storefronts, shipping bags, QR cards, and lookbooks all aligned to deliver a consistent customer experience. To secure partnerships and scale operations, a clean, impact-focused pitch deck was also crafted, outlining brand vision, market potential, and product roadmap.

Building a cohesive brand from the ground up is no small feat, but for Jacket Sports, it began with a clear narrative and a full-spectrum identity system. From logo design and typography to packaging, printing material, and a responsive website, the branding kit was designed to reflect the brand’s high-performance ethos and street-athletic aesthetic.

With this complete branding ecosystem, Jacket Sports didn’t just launch a brand—it launched a culture of motion.