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Zomato’s Meme Campaigns Boosted Viral Engagement

  • Writer: Aditya Y3K
    Aditya Y3K
  • Dec 1, 2024
  • 1 min read

Updated: Jun 2

Zomato, a leader in the food delivery space, partnered with Y3K to amplify its reach through dynamic post-production, meme marketing, and engaging print ads. The collaboration proved highly successful, driving significant engagement across multiple platforms.


Celebrity Ad Post-Production

Y3K handled the post-production for a high-profile celebrity ad campaign that captured the essence of Zomato’s fun and vibrant brand. By integrating sleek edits, motion graphics, and attention-grabbing visuals, the ad resonated with audiences, garnering over 380,000 views within a year.



Meme Marketing for the Win

Y3K’s expertise in meme marketing brought Zomato closer to its audience. By leveraging trending topics and relatable humor, the campaign created viral content that not only entertained but also enhanced Zomato’s brand recall among younger demographics.




Impactful Print Ads

In addition to digital campaigns, Y3K designed a series of print ads that blended bold visuals with witty copy, making Zomato’s presence felt offline as well. These ads reinforced the brand’s messaging while reaching a wider audience.




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